So be very diligent to love the Lord your God for your own well-being.
Father God knows that our love for Him brings about our own well being. To love God is to love oneself since loving Him naturally brings His goodness to a person. We debate about our motivation for loving God and certainly selfishness is never a biblical motivation for anything good; however, it is Father God who is speaking here and He says to be diligent in our love for Him for our own well-being. If it is He who is suggesting the motive of self-preservation and enhancement, how can we argue about the validity of such a motivation?
Ultimately, our purest motivation for loving God flows out of our deep respect for who He is and what He does; yet, He also enjoins us to love Him in order to receive the blessing He provides – True Life. He knows the alternative is death. When we love Him it is truly for our own well being. When we don’t, the consequences are dire.
And He said to him, “ ‘You shall love the Lord your God with all your heart, and with all your soul, and with all your mind.’